Thursday 23 October 2014

Sony, further reduces the low sales forecasts for smartphones

Sony
Lately the news for Sony is not at all well. After sore losers announced 1.7 billion dollars and then change strategy with layoffs and a shift towards more high-end devices, now comes to reduce even further expectations for sales of smartphones for the financial year. 

According to information from the Wall Street Journal, and will announce further discount on estimates and not the first time you do it in 2014 for the first time went to 43 million sales of the 50 was the goal. The new estimates are lower because of the change strategy Sony wants to move away from the entry-level smartphones and therefore leaving key markets such as China. 

Although the news is not so encouraging, Sony seems to have focused on a plan that will help to boost the segment of mobile. 

For a long time trying to make attractive high-end devices like the Sony Xperia Z3 and renew the cycle of its flagship every six months instead of a year most people do.

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