Why You are in Love with Curved Screens and Devices? Because your Brain Like it More

Have you ever wonder why we seem to have such a passion curvy things ? Because we believe that a curve smartphone or TV is better than the flat version? Why not go Gaga for the Nexus S, which had a curve that can probably be measured in fractions of a millimeter ? Why is the highlight of CES for two consecutive years has a curved Samsung or LG TV; According to some neuroaestheticists ( my new favorite word ) , has nothing to do with improving the functionality , or even some kind of reasonable answer - it seems that our brains are hard- coded only to find curvy things prettier.

 The fledgling field of neuroaesthetics, as the name suggests , seeks to understand the appreciation for beauty in physiological and neurological conditions . When you see or experience something that is beautiful , there is a very clear physiological response to certain areas of your brain . Thanks to the recent emergence of functional magnetic resonance imaging (fMRI), is relatively easy to show someone a picture of something - if it's beautiful, you orbitofrontal cortex (just behind your eyes , pretty much ) and anterior cingulate cortex ( just behind the orbitofronto) will illuminate. It's a little more complicated than that , and neuroaesthetics is still very early, but you get the gist .

According to NewScientist, there have been at least two studies that used an fMRI to compare the beauty of curves and straight objects . Oshin Vartanian at the University of Toronto asked participants to view photos of the interiors of households - and sure enough , rooms with curved elements is much higher in terms of both sweetness and beauty . In another study , the Walters Art Museum in Baltimore , the participants examined the objects with straight and curved lines - and fMRI showed again an aesthetic preference for curves .

Now , none of this probably comes as a surprise . People like curvy things . Technology , however , until very recently , been decidedly hard, level , and square. This is mainly because the components inside your computer are also linear , so usually it's just more space efficient to use a rectangular frame . Most items - chips, circuits , batteries , monitors - really do not like to bend either, so again it makes sense to put them in a rigid frame . As a result , almost every computer ever built was some sort of cuboid . Indeed, if we compare a prototype room-sized mainframe against, say , the Surface Pro 3, it does really is to get a large cuboid and shrink down to a much lesser .

Over the last two years , however , our knowledge of materials and electronics has finally arrived at the point where we can begin to create curves and flexible mechanisms . We are still talking only one millimeter or two in the case of smartphones, such as the Round Galaxy, or a few centimeters in the case of large TV - but thanks to things like flexible glass Corning Willow flexible displays and OLED, we slowly there. There is also some evidence that curved displays actually look better, too , as they reduce the impact of glare . The next step - the development of completely flexible displays , circuitry , and batteries - probably will not last more than two years . Before you know it , our computers will be so curvy our cars .