In a speech at the University of Oxford students Said
Business School in February , former CEO Steve Ballmer spoke for the first time
since leaving the Microsoft. In connection with the acquisition of Nokia's
devices and services unit , said, "It's important because the name of the
company Micro-soft .... As a fundamental part of the fundamental principles ,
we were a software company ... and yet we a profile that will wind up being
much more complicated in the future . "
Started in 2006 . Sitting in the shadow of rivals of Apple,
the company began to go head to head with the most cool kid on the block .
First came the Zune. The start playback music was meant to compete with the
iPod, but it did so badly do past single digit market share. In the years that
followed , the company released a few improved versions of the Zune, but even
with good reviews that do not sell . By 2011 , Microsoft announced that it will
stop production.
Until June 2012 , the second phase of the program began with
the launch of Surface RT and Surface Pro? tablets for the first time in a
combination of hardware and software company in an effort to go after the iPad.
At the annual general meeting of shareholders in November 2012 , in response to
the fighting efficiency of the tablets Surface, the he constant insist the
company's ability to prosper in the future will be "getting innovation
across the seam of hardware and software [ and it would be ] difficult unless [
they did ] both. " Under his leadership , the company relentlessly pursues
a 'mixed » tech - ethnicity .
The transaction Nokia - a plan to acquire more material and
gain some traction in the mobile business - in line with the long term vision
of Ballmer. It was a hard job to convince Ballmer, Microsoft 's board of
directors to vote in favor of it, and eventually led to them putting pressure
on him to move faster production proposed changes in the company. Steve Ballmer
announced unexpectedly that he would resign as CEO during the next 12 months. A
month later , Microsoft announced plans to redeem them from Nokia.
With plans in place, the Surface 2 and Surface Pro 2 rolled
out in markets in October 2013 . The product as it is admirable . It's smarter
, sexier , faster , more affordable, and some features , even trump iPad.
It's almost there .
But the surface continues to occupy the second position with
the iPad, which is currently significantly more and better applications than to
first get the best applications . Unfortunately , admiration and only in the
world of technology has no value .
Therein lies the problem with the Microsoft hardware. Except
the Xbox, which has been superior in all fronts of hardware products in recent
years have fallen into one of two traps : Fast market , poor development of the
material and slow market , excellent development of the material.
Balmer is not retained in the exchange of these same outputs
and regret during his tenure with the kids biz Oxford : "If we look back
with 20-20 hindsight, the thing I regret is that we did not put the hardware
and software along soon enough ... if you really want to bring a vision to
market , it is useful to be able to capture and deliver hardware and software.
"
After uncovering a version of Office for the iPad in March
2014 , the company now has shot latest and greatest hardware in the leg too.
With the ability to use Windows software for rival devices , there is no reason
to invest in a tablet Surface at all. However , this change in direction -
leaving the longtime «Windows First policy" - suggesting that perhaps
Microsoft's identity crisis has finally subsided under the leadership of Satya
Nadella . .
Quick progress Nadella back to what the company does best
showing early signs of promise for the future prospects of the company . He has
his work cut out for him if and Nokia - the transaction is $ 7.2 billion (
including patents ) , which was officially completed on 25 April - is just
icing on top.
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